Performance Marketing Lead - Meta & Google
Bulletproof is seeking a Performance Marketing Lead on a contract-to-hire basis who can take full ownership of paid acquisition across Meta and Google with minimal direction. This role focuses on driving efficient customer acquisition, improving profitability, and scaling revenue through hands-on campaign management, testing, and performance analysis. The right person is a self-directed operator — they don’t wait to be told what to look at. They pull threads when they see them, ship tests on their own timeline, and bring back findings the rest of the team didn’t know to ask for. Both platforms matter to this role. The operator must be fluent in Google Ads and Meta, with the awareness that creative is the primary lever on Meta. We are looking for someone who lives in the ads manager but thinks like a direct response strategist — someone who briefs creative, reads test results at the component level, and makes cut, scale, or iterate calls quickly. Key Responsibilities: Google Ads Own da