Director of Product Marketing, GTM
About This Gig
FloSports is a digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses. As the Director of Product Marketing - GTM, you will own the overarching go-to-market (GTM) framework and drive initiatives for scale and automation. Requirements 10+ years of experience in product marketing, growth marketing, lifecycle marketing, or a related field within sports, streaming, or subscription-based businesses Demonstrated expertise in GTM strategy, with a proven track record of defining and executing successful go-to-market plans Deep experience developing and applying messaging and positioning frameworks, including value propositions, customer segmentation, and narrative construction Excellent collaborator and communicator, capable of aligning stakeholders across Product, Engineering, Marketing, and cross-functional teams Strong data-driven mindset, with experienc
Skills & Tags
About the Seller
FloSports, Inc.
on Himalayas