Differentiating Membership Offers

About This Gig

"They're not the only game in town anymore," a peer recently told me, "I bet they're having to learn how to compete like most private companies do." We were discussing associations and the challenges of pitching membership. We live in a time of great abundance. The people that you'd like to become members have more options than ever. To pitch membership effectively, you must not only address their desires with a relevant offer, but you must also differentiate your association from every other alternative. Because of this, it's critical that your membership offer displays an element of uniqueness. Why Uniqueness Matters Consider buying a car. In 1908, if you wanted a car, the Model T was the only option available. In 2023, you can buy from a wide variety of cars and trucks. They all fulfill the purpose of transporting you and your cargo from point A to point B. So why did you buy the car sitting in your driveway? You Might Have a van to transport a family. An electric sedan because you

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