Social Media Marketing & Analyst
Job Overview: As a Social Media Analyst within our Marketing team , you will play a critical role in analyzing, optimizing, and reporting on both organic and paid social media efforts . Your primary focus will be on driving awareness, engagement, and qualified lead generation for our SaaS and IT solutions , targeting B2B decision-makers across North America . This role demands a data-driven marketer with strong expertise in both paid and organic strategies, particularly across platforms such as LinkedIn, X (Twitter), Meta , and YouTube . You will collaborate closely with demand generation, product marketing, and content teams to improve campaign performance and align social media efforts with business objectives. Responsibilities: Strategy & Analysis: Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS. Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation. Stay current o