Senior Vice President, Eyewear Brands & Portfolio Strategy
The Senior Vice President of Brands will lead the strategic vision, development, and management of the company's global brand portfolio. This role ensures brand positioning, marketing initiatives, and overall brand integrity are aligned with corporate goals and global market trends. The position will oversee brand teams, manage relationships with licensors and stakeholders, and spearhead strategic initiatives that drive both brand awareness and profitability across all domestic and international markets. Develop and oversee the long-term vision and strategy for the company’s entire brand portfolio, including proprietary and licensed brands Lead efforts to identify new brand acquisition opportunities, discontinue underperforming brands, and renegotiate existing brand licenses Collaborate with senior leadership to ensure brand priorities align with corporate goals and market trends, including cross-pillar and cross-enterprise collaboration with Vision Care and Network businesses Act as t