(Senior) International CRM Manager (gn)
About This Gig
In this role, you will take ownership of revenue and performance for our CRM channel in our international markets and continuously evolve it together with the team. You will set the strategic direction, act as a close sparring partner, and remain deeply embedded in day-to-day execution. Deine Mission bei uns You take significant co-ownership of revenue, performance, and the ongoing development of our international CRM channel across You develop and steer our CRM and lifecycle strategy using Klaviyo within a Shopify environment You work in close sparring with the existing CRM Manager, supporting prioritization, execution, and continuous optimization You conceptualize, prioritize, and execute newsletter campaigns as well as automated lifecycle flows (e.g. welcome, post-purchase, replenishment, win-back) You think CRM holistically across the entire customer lifecycle, driving initiatives around personalization and segmentation You continuously identify optimization opportunities, run A/B
About the Seller
The Quality Group GmbH
on Himalayas