Senior FP&A Lead (Fractional / Part-Time, Remote)

About This Gig

We are seeking a Senior FP&A Lead to build robust FP&A capabilities, including forecasting, channel-level profitability, and actionable financial insights for a profitable U.S.-based consumer wellness brand. Requirements Own financial modeling, forecasting, and scenario planning across the business Build and maintain weekly and monthly management reporting Translate accounting data into clear, decision-ready insights for leadership Develop and maintain detailed P&Ls by channel (DTC, Amazon, TikTok Shop, wholesale) Analyze SKU-level margins, including platform fees, creator commissions, fulfillment, freight, tariffs, and chargebacks Forecast cash flow and align with inventory planning needs Support financial planning for scaling from $20M to $50M+ revenue Analyze customer acquisition cost (CAC), contribution margins, and ROI by channel Evaluate creator and affiliate economics, particularly within TikTok Shop Support pricing strategy and growth initiatives with data-driven i

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