Growth Marketing Manager, CRO & Lifecycle
About This Gig
Who we’re looking for We're looking for a hands-on, data-driven Growth Marketing Manager to own conversion rate optimization, website performance, and lifecycle marketing at Fieldwire. You'll work closely with the Director of Growth Marketing and Senior Growth Marketing Manager to improve how prospects and users move through our digital funnel, from first visit to demo request to activation. What you’ll be doing The primary responsibilities for our next Growth Marketing Manager, CRO & Lifecycle will be: Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages. Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys. Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activati
Skills & Tags
About the Seller
Fieldwire by Hilti
on Himalayas