E-mail Marketing Specialist

About This Gig

This is a remote position. We’re looking for an Email Marketing Specialist with a solid understanding of marketing automation, customer journey flows, and eCommerce growth levers. Key Responsibilities Plan, build, and execute email campaigns and automated flows (e.g., welcome, abandoned cart, post-purchase, re-engagement) in HubSpot Support broader lifecycle marketing strategies with hands-on execution and optimization Collaborate with content and design teams to produce email assets that reflect brand tone and drive conversion Implement segmentation strategies to target specific audiences and improve deliverability and engagement Track and report on key performance metrics (open rates, CTR, CVR, etc.), identifying insights and opportunities Conduct A/B testing on subject lines, copy, design, and send times to optimize performance Maintain and organize contact lists, ensuring data hygiene and compliance with email regulations (e.g., GDPR, CAN-SPAM) Stay current with best practices and

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