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Himalayas

Consumer Behavior and Brand Management, Department of Business Management - Adju

Canada, Mexico, United StatesPosted about 5 hours agoVerified 41 minutes ago

About This Gig

Adjunct Faculty Consumer Behavior and Brand Management Department of Business Management UMGC Stateside Location: Stateside Remote University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach remotely in the Marketing Program. Specifically, we are seeking faculty in the following course(s): Consumer Behavior and Customer Relationship Management (MRKT 602) : A study of the consumer decision-making process, including problem identification, information research, evaluation of alternatives, purchase, and post-purchase assessment. Discussion covers the ways perception, motivation, and learning shape consumer choices and the role of digital media and technology in shaping contemporary consumer behavior. Topics include the fundamental concepts and principles of customer relationship management (CRM) and ways to measure and improve customer satisfaction and loyalty through various CRM strategies and techniques. Focus is on how to build customer relationships and business proces

Skills & Tags

Marketing Marketing Higher Education Digital Marketing Adjunct Faculty Education

About the Seller

University of Maryland Global Campus

on Himalayas

Pricing available on Himalayas

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