Media Officer and Social Media Coordinator
Develop and work with colleagues to create regional and country-specific marketing and media plans and ideas to reach audiences for various celebrity campaigns, video launches, investigations, news conferences, and news releases Identify, contact, and develop professional relationships with appropriate media outlets and journalists for coverage of issues and campaigns Maintain and update a media database Prepare news releases and media statements and, if needed, have them translated and make follow-up calls to media outlets Track and analyze the results of each media pitch and adjust efforts accordingly Develop and execute strategies to help the organization’s web content reach targeted audiences Help generate content for the organization’s digital assets, including website articles, online advocacy and pledges, and social media platforms Create and distribute e-mail content to the organization’s members and supporters Act as a spokesperson and give interviews when required Perform an