Social Media Manager for DTC Company (US-Based, Remote)
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. We are looking for a high-performance Social Media Manager to take full ownership of organic strategy, athlete integration, content velocity, and Manychat conversion infrastructure. This is not a posting role. This is a revenue ownership role. Our paid channel is efficient. Our athlete roster is strong. What we need is structure, velocity, and measurable revenue contribution from organic. Key Responsibilities: 1. Strategic Execution Develop and execute a repeatable, scalable content engine Conduct viral strategy audits across comparable brands Extract repeatable formats, hook structures, and engagement patterns Build Figma boards to present and align on content direction 2. Content Prod