Performance Marketing Specialist
Job Title: Performance Marketing Specialist Position Type: Full-Time, Remote Working Hours: U.S. Time Zone About the Role: We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI. You will oversee campaigns across Google, Meta, LinkedIn, and other platforms, ensuring that every dollar spent delivers maximum impact. Responsibilities: Campaign Strategy & Execution: Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms. Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness. Create, test, and refine ad creatives, audiences, and messaging for peak performance. Collaborate with content, creative, and marketing teams to ensure message