Advertising Director
About This Gig
Role Overview The Director of Advertising is responsible for leading Generali’s B2C paid media strategy, brand visibility, and performance marketing efforts across all digital channels. Reporting to the VP of B2C Marketing, this leader oversees a team spanning community engagement, email marketing, and analytics, ensuring all channels work together to drive acquisition, retention, and brand trust. What You Will Do Own the end-to-end paid media strategy across search, social, display, video, and emerging channels. Develop integrated advertising plans that support acquisition, retention, and brand awareness goals. Manage agency partners and internal teams to ensure campaigns are executed efficiently and effectively. Why It Might Be a Fit 8–12 years experience in digital advertising, performance marketing, or growth marketing. Proven success managing multi-channel paid media programs with significant budgets. Experience leading teams across multiple digital disciplines (email, social, an
About the Seller
Generali Global Assistance
on Himalayas